My Philosophy

‘Over the past twenty years that I have been working in this industry, many things have changed.

It has been a joy to watch how the boundaries separating beauty, spa, wellness, fitness, and health have blurred and ‘inside out’ beauty has emerged.

Whilst beauty brands have always been activists – Body Shop pioneered brand activism – today many brands are using their platform as a force for good. Becoming far more transparent about their ingredients, packaging, and how they support inclusivity, authenticity, and diversity.

This industry prioritises beautiful packaging, as much as the benefits of a product, which has created excessive waste, much of which lands up in landfill and the ocean. We have become far more aware of this, thanks to David Attenborough, but not enough is being done. It is good to finally see suppliers, manufacturers, brands introduce innovation that addresses their carbon footprint and climate change.’