Janet Milner-Walker is the Founder and Managing Director of Bespoke Advantage, a beauty brand management company based in London, in addition to this, she acts as a Trusted Partner to MD’s, CEO’s, entrepreneurs and companies across the beauty, spa, and wellness sector, in the UK and internationally. She regularly speaks at industry events and writes for publications covering beauty, wellness, entrepreneurship and what it takes to build a brand in the beauty industry.
Media contact: To request an interview with Janet please contact email@example.com
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Janet speaks at industry events on the topics of beauty, wellness, and entrepreneurship. She has a candid style and a wealth of expertise, that serves to inform and engage with your audience.
The Balance Festival – How to Build a Wellness Brand
Bespoke Advantage on launch and running a Successful Business
Our founder Janet Milner-Walker discusses what it takes to launch and run a successful business, with the team at BDB Pitmans in their latest edition June ’22 of Building Better Magazine. Read more pages 8 – 10.
Your Health is your Wealth
In the June ’22 edition of Yorkshire Business Woman Janet Milner-Walker discusses how the pandemic has made us consider and value our health and wellbeing from the inside out. Read more pages 32 – 34.
The White Label Show – March 2022
Bespoke Advantage® exhibited at The White Label Show at the Excel Centre in March ’22, and Janet Milner-Walker was a keynote speaker discussing The Power of a Personal Brand.
The Launch of Beautiful Things
The beauty industry is a hot bed at the moment with new product launches, acquisitions and collaborations. Janet Milner-Walker discusses what’s happening in the marketplace with Topic UK pages 82 – 84, May 2022.
GRAZIA: How Effective Are Celebrity Beauty Brands, Really?
With at least 10 new celebrity beauty brands hitting the market in 2022 alone, are consumers over the plethora of A-lister cosmetic companies? We asked the industry experts to weigh in.
BW CONFIDENTIAL: An analysis of how beauty brands can take personalized products to a mass audience
For Henri Foucaud, co-founder of HapticMedia, the 3D imaging company behind Guerlain’s Rouge G lipstick customization tool, brands that do not offer personalization will be left behind. Janet Milner-Walker, beauty director of London-based beauty brand consultancy Bespoke Advantage agrees, saying that personalization will become the norm, especially as technologies like Artificial Intelligence advance.
Beauty Independent: Walmart’s Partnership With Space NK
Janet Milner-Walker discusses the latest partnership between Walmart and Space NK with Beauty Independent, across 250 stores and online with 600 products from 15 different brands.
In Conversation with Victoria Gosling OBE
Janet Milner-Walker, talks Skin Health with Victoria Gosling OBE, Chief Executive for GB Snowsport, Board member for the British Olympic Association and Chair of Rugby Centurions. Victoria has a renowned career in the military, including as Chief Executive for Invictus Games 2016 in Orlando. Yorkshire Business Woman, Jan’ 2022, pg 38 – 41.
Why Not Celebrate Veganism for a Month?
Between 2014 and 2019 the number of vegans in the UK quadrupled – January 2021 there are reported to be over 79 million vegans based globally. What does it take to become registered as a vegan beauty brand? Janet Milner-Walker discusses more in Yorkshire Business Woman, December 2021, pages 26 – 30.
Ayurveda – The Science of Life
Ayurveda has been around for more than 7000 years. Of late there are more Ayurveda brands launching into the UK, whilst not ‘new age’ we are more in touch with our needs. Janet Milner-Walker sheds the light on Ayurveda in Topic UK, December 2021, pages 82 – 85.
The Future of Beauty Looks Solid
Beauty, like fashion, creates a lot of waste, not all packaging related but that also comes from other parts of the supply chain. Janet Milner-Walker shares more on the impact of the beauty industry on global warming – Yorkshire Business Woman, November 2021.
Shopping for Beauty Online
Traditionally we associated beauty with skincare, cosmetics, fragrances, however this category has shifted significantly as consumers focus more on ‘inner and outer beauty.’ Janet Milner-Walker shares more on what’s driving sales in the beauty industry on page 88 – 91 of Topic UK’s October 2021 edition.
The Fantasy of Fragrance
Fragrances have the power to capture memories – our first kiss, weddings, the birth of our first child, churches and funerals, long balmy summer holidays and frosty winter retreats. Janet Milner-Walker shares the latest trends in the fragrance industry on page 47 – 49 in Yorkshire Business Woman September 2021.
Spas are now designed to also address health and wellbeing, from the inside out through wellness resorts, laughter therapy, hypnosis, thermae, thalassos, medispas and health clinics. Janet Milner-Walker shares insights into what this means for the future of spas on page 78 – 79 in the latest edition of SalonEvo UK, Sept/Oct 21
Beauty and the Modern Man
Gone are the days when men secretly sample their other halves beauty products. Our founder Janet shares more on the trends shaping the men’s grooming industry on page 62 and 63 in Topic UK’s August 2021 edition.
Hair Today, Gone Tomorrow
The haircare category has seen changes throughout the pandemic, whilst introducing a number of current trends. Read our feature in the latest Salon Evo UK mag. P.94-95 July/August 2021.
Virtual and Touchless – Is this the future of spas?
Having spent the past year cocooned indoors, we have been recreating spa experiences from the comfort of our homes. Janet Milner-Walker shares what this means for the future of spas, page 88 – 89 in Salon Evo North America
Beauty Reset 2021
Events over the past year have certainly been interesting in many ways. Not only have we have had to explore a new way of living and working online, but we have learnt how to pamper ourselves from the comfort of our homes. Janet Milner-Walker shares how this has changed our beauty habits, read more on page 78 – 80 in Topic UK June 2021 edition.
Deep Diving into Sustainable Beauty
‘The Attenborough Effect’ is purported to have led to a 53% decrease in the use of single use plastic, 82% of whom now consider sustainable packaging key to their choice when selecting products (GlobalWebIndex). Janet Milner-Walker explores trends driving the industry with consideration for our planet in Salon EvoUK page P82 – 83, May/June 2021.
The True Meaning of Clean Beauty in 2021
Clean beauty has been an all-encompassing umbrella for several terms, with people confused about its true meaning, Janet Milner-Walker shares more on what clean beauty truly means in Yorkshire Business Woman April 2021.
The Big Idea
We have all heard about the ‘Big Idea’ in business. If you are staring at a blank screen pondering on how to get started, read page 68 in Yorkshire Businesswoman where Janet Milner-Walker shares more about how to come up with a relevant idea for developing a business in the beauty, spa, and wellness industry.
The Virtual Reality of Beauty in 2021
2020 was the year we learnt to embrace Zoom, Teams and YouTube tutorials for work and play. With client-facing businesses opening and closing throughout the year technology was the way forward, Janet Milner-Walker shares how technology has influenced consumers needs for beauty products and services, in Salon EvoUK March/April 2021.
The Changing Face of Beauty
Traditionally the beauty industry is a resilient one. The pandemic has been different – brands and businesses have pivoted to sell their products and services online with YouTube videos and virtual reality becoming the new norm. Janet Milner-Walker shares how technology has changed the industry on pages 54 – 57 in Yorkshire Business Woman.
Building a Purposeful Beauty Brand
Throughout 2020 people have approached Bespoke Advantage to support them in launching a purpose-driven beauty and wellness business, over the next few months Janet Milner-Walker will be sharing more on how to go about developing a brand in this industry. Read more on page 84 in Topic UK January 2021.
Cosmetics Business reveals 5 key trends shaping the rise of beauty activism
‘Beauty has become a playground for activism. It may not always be a safe space for brands to play in, but those who get it right have much to gain’ …
Cosmetics Business reveals the 5 biggest skin care trends in new report
‘Skin care continues to glow with opportunity. This report identifies how brands can differentiate and stay relevant for the future’ …
Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report
Are you thinking about launching a cosmetic brand? ‘Colour cosmetics is experiencing its toughest time in years, but by focusing on digital
Cosmetics Business reveals the 5 key bath and body trends in new report
Amid a dynamic and fast-changing bath and body care market, brand distinction, and a driving purpose, is everything’ …
Cosmetics Business reveals 5 key beauty start-up trends and advice in new report
‘Fearless and fast-moving, beauty start-ups continue to set new standards for the beauty industry amid the current crisis. This report reveals how to start out in beauty’ …
Would you Pay $2 for Someone Else’s Half-Finished Lipstick?
As strange as this may sound, there has been a trend in buying second-hand cosmetics. Although with Coronavirus, this may well end.
BW Confidential Beauty Insight
‘A bespoke approach to developing beauty products doesn’t necessarily provide a brand with economies of scale now, and in some cases can be a very costly option’…
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A fresh perspective on how industry trends, innovative brands, consumer insights, and digital technology are changing the face of the beauty and wellness industry.