I’m Janet Milner-Walker, and I created this Club because I know exactly what it takes to go from a simple idea to a powerful, profitable brand, because I’ve done it myself, again and again, for companies across the world.
I’ve spent over 20 years building brands in the beauty and wellness industry. Starting my career leading product development and buying for names you’ll recognise – Marks & Spencer, Boots, Body Shop, and Harvey Nichols.
Since founding my consultancy, Bespoke Advantage, I’ve helped award-winning beauty and wellness brands launch, grow, and scale into international markets.
Every day, I work behind the scenes with entrepreneurs, investors, distributors, and global retailers, developing brands from concept to shelf, positioning them for success, and navigating the real complexities of the beauty industry.
If you’re ready to stop second-guessing, avoid costly mistakes, and finally bring your brand to life the right way, I’m here to help you do it.
Now, for the first time, I’m making my proven system available to you inside the Beauty to Life Club — so you can build your brand with the same professional foundation that global brands rely on.
Now – here is the problem (and frankly, why most brands fail…)
Far too many beauty founders start without a real plan.
They create a product without validating the idea. They brand and package without understanding the market. They rush into manufacturing, marketing, and launching without the right foundation.
They listen to advice from people who have never actually developed a product, negotiated with manufacturers, built a retail pitch, or scaled a brand internationally.
And as a result? Most brands never make it past their first launch.
The beauty industry is exciting – but it is also crowded, competitive, and unforgiving if you don’t have the right knowledge, connections, and plan in place. The truth is, building a beauty brand takes more than passion. It takes strategy, structure, commercial understanding, and expert guidance.
I‘ve seen what works. I’ve seen what doesn‘t. I’ve seen what sinks a brand and what sets it up for success.
Inside the Beauty to Life Club, I’m giving you everything I know so you can avoid the common pitfalls and move forward with clarity, structure, and confidence.
When you join the Beauty to Life Club you’re not just signing up for a membership – you’re stepping into a complete, expertly guided journey to bring your beauty brand to life. Alongside the full Beauty to Life Framework and ongoing support, I’m including a powerful set of bonuses designed to move you from idea to execution with clarity and confidence:
(valued at £750+vat)
We’ll kick things off together with a group strategy session to help you get the most out of the Club. This is your chance to map out your brand vision, connect with other ambitious founders, and get clarity on your best next steps.
(valued at 950+vat)
Come together for a full-day in-person workshop where we’ll deep-dive into your strategy, product positioning, commercial readiness and more. You’ll walk away with personalised feedback, practical next steps, and a renewed sense of direction.
(valued at £1250+vat)
Every brand needs a compelling pitch. Whether you’re preparing for a meeting with a manufacturer, a buyer, or a potential partner, you’ll get direct feedback from me on your pitch document – so you can present with confidence and precision. Or, if you don’t have a pitch document yet, I’ll help you understand what you need.
These bonuses are not limited by numbers — they’re available to every member of the Club because I believe every founder deserves access to the tools that will truly make a difference.
✅ To fully validate your product idea and market positioning – so you know you’re creating something people genuinely want and need.
✅ To build a clear, actionable brand strategy – giving you the confidence to move forward with focus, direction, and purpose.
✅ To understand the full product development journey – so you can avoid costly mistakes, delays, and frustration.
✅ To create a commercial launch plan – knowing exactly how to get your product into the hands of your ideal customers.
✅ To surround yourself with a network of experts and peers – because no one builds a successful brand entirely alone.
✅ To finally stop guessing and second-guessing – and start building your brand with the structure, strategy, and support you need to succeed.
You can keep piecing it together on your own – risking costly mistakes, slow growth, and endless frustration…
✔ A real plan
✔ A real process
✔ A real expert by your side
Because your brand deserves more than good intentions. It deserves professional strategy, expert guidance, and a real chance to succeed.
Look, you don’t have to have it all figured out. You just have to take the next step and trust that you can learn and grow with the right support.
I’ve helped brands launch onto the shelves of the world’s biggest retailers. Now I’m here to help you launch yours.
