Services

My Philosophy

‘Over the past twenty years that I have been working in this industry, many things have changed.

It has been a joy to watch how the boundaries separating beauty, spa, wellness, fitness, and health have blurred and ‘inside out’ beauty has emerged.

Whilst beauty brands have always been activists – Body Shop pioneered brand activism – today many brands are using their platform as a force for good. Becoming far more transparent about their ingredients, packaging, and how they support inclusivity, authenticity, and diversity.

This industry prioritises beautiful packaging, as much as the benefits of a product, which has created excessive waste, much of which lands up in landfill and the ocean. We have become far more aware of this, thanks to David Attenborough, but not enough is being done. It is good to finally see suppliers, manufacturers, brands introduce innovation that addresses their carbon footprint and climate change.’

My Philosophy

‘Over the past twenty years that I have been working in this industry, many things have changed.

It has been a joy to watch how the boundaries separating beauty, spa, wellness, fitness, and health have blurred and ‘inside out’ beauty has emerged.

Whilst beauty brands have always been activists – Body Shop pioneered brand activism – today many brands are using their platform as a force for good. Becoming far more transparent about their ingredients, packaging, and how they support inclusivity, authenticity, and diversity.

This industry prioritises beautiful packaging, as much as the benefits of a product, which has created excessive waste, much of which lands up in landfill and the ocean. We have become far more aware of this, thanks to David Attenborough, but not enough is being done. It is good to finally see suppliers, manufacturers, brands introduce innovation that addresses their carbon footprint and climate change.’

In addition to her role as founder and managing director of Bespoke Advantage, Janet works in an advisory capacity with several companies across the industry. She speaks at industry events, writes on behalf of publications on the topics of beauty and wellness, and guest lectures at universities.

Interested in working with Janet?

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Consultancy

As a Trusted Partner, and in her advisory capacity to MD’s, CEO’s, entrepreneurs, and companies across the industry, Janet provides her expertise at board level.

Building a successful brand takes time – there are lots of moving parts to consider – from strategy to branding, product development, marketing, and sales. Being crystal clear about what you are going to do, why you are doing it and how to do it, makes a significant difference. You may be new to the beauty industry, and you need support with creating and launching your brand. Or perhaps you have been trading for years, and you would now like to explore new markets, new categories, and brand extensions. You have an existing team in place, who are completely immersed on the day-to-day functions of your business, and you are looking for an expert pair of eyes to add value to your team. Someone who has years of experience working with multi-national companies, retailers, travel retailers and beauty and wellness brands across international markets. Someone with clarity, vision, and well-established contacts.

Janet takes on a limited number of advisory roles each year where she can really add value.

Speaking

From a 2- hour masterclass or workshop, to a webinar, podcast, event, as part of a panel or to deliver a keynote speech for your organisation, Janet brings her candid style and passion to speaking events.

She covers a variety of topics including but not limited to:

The Power of a Personal Brand

Sustainability in the beauty industry

How to develop and launch a beauty brand

From Passion to Purpose in the Beauty Industry

The Importance of Brand Personality, Authenticity and Transparency

Writing

Janet regularly writes on behalf of publications about the topics of beauty, wellness, entrepreneurship.

Coaching

Passionate about learning, Janet guest lectures at universities, on the topics of marketing and entrepreneurship. Janet launched the BeautytoLife® ePlan to empower and educate entrepreneurs and brand owners in how to develop and launch a brand from ‘concept to shelf’.

Janet has Worked With

“When it comes to the business of beauty, developing a brand from an idea into a physical product isn’t straight forward. With new must-have products being added to the offering daily it can feel daunting when it comes to launching a brand in the industry. There are so many facets that require attention, everything from product design, to packaging, content design and getting yourself into retail.”

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Testimonials

‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’

General Manager, Harvey Nichols & Areej, Al Tayer Group, Dubai

‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’

Buyer, Marks & Spencer, London

‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’

Simone Thomas Wellness

‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’

Tamaar Skincare, London

Contact

Interested in contacting Janet regarding a consultancy project, a speaking event or coaching? Please complete the form beneath, with a short message on your requirements, and we will be in touch very soon.

News

A fresh perspective on how industry trends, innovative brands, consumer insights, and digital technology are changing the face of the beauty and wellness industry.