About Janet - Janet Milner Walker

The Business of Beauty

Consultant. Writer. Speaker.

Janet Milner-Walker is a beauty expert, she is the founder of Bespoke Advantage, a brand management company working with clients across the beauty, spa, and wellness sector to develop their brands from ‘concept to shelf’, she writes for publications on the topics of beauty and wellness. She guest lectures at universities on the topic of marketing and she speaks at industry events.

The Business of Beauty

Consultant. Writer. Speaker.

Janet Milner-Walker is a beauty expert, she is the founder of Bespoke Advantage, a brand management company working with clients across the beauty, spa, and wellness sector to develop their brands from ‘concept to shelf’, she writes for publications on the topics of beauty and wellness. She guest lectures at universities on the topic of marketing and she speaks at industry events.

Having spent over twenty years developing and launching products to market, Janet knows a thing or two about building a beauty and wellness brand from the ground up. She has an MA in Strategic Marketing from Kingston University, a Diploma in Purchasing and Supply Chain Management, and over the course of her career she has built up a wealth of experience working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai, and South Africa.

In her former corporate career Janet held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, and senior buying and beauty product development positions for M&S, Boots, Body Shop and The Heinemann Group. Her desire to help people to create a positive impact across this industry, led her to founding Bespoke Advantage in 2017. Since then, she has become an authority in the world of beauty, with her credibility built around her ability to support and shine a light on brands that are truly creating products to be talked about.

Janet has Worked With

The Business of Beauty

Janet Milner-Walker is a beauty expert, she is the founder of Bespoke Advantage, a brand management company working with clients across the beauty, spa, and wellness sector to develop their brands from ‘concept to shelf’, she writes for publications on the topics of beauty and wellness. She guest lectures at universities on the topic of marketing and she speaks at industry events.

Having spent over twenty years developing and launching products to market, Janet knows a thing or two about building a beauty and wellness brand from the ground up. She has an MA in Strategic Marketing from Kingston University, a Diploma in Purchasing and Supply Chain Management, and over the course of her career she has built up a wealth of experience working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai, and South Africa.

In her former corporate career Janet held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, and senior buying and beauty product development positions for M&S, Boots, Body Shop and The Heinemann Group. Her desire to help people to create a positive impact across this industry, led her to founding Bespoke Advantage in 2017. Since then, she has become an authority in the world of beauty, with her credibility built around her ability to support and shine a light on brands that are truly creating products to be talked about.

Janet has Worked With

“We are more aware than ever of sustainability (clean beauty, packaging, ingredients), ethical working practices, mental health and of being kind to each other and to the planet. Thanks to the changes in technology, consumers are demanding transparency and authenticity from today’s brands, with formulas and techniques discussed, giving people the power to buy into something that aligns with their own values.”

Work with Janet

Janet acts as a Trusted Partner to beauty entrepreneurs and companies seeking advisory support in their business. She speaks at industry events, writes on behalf of publications on the topics of beauty and wellness, and guest lectures at universities.

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Testimonials

‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’

General Manager, Harvey Nichols & Areej, Al Tayer Group, Dubai

‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’

Buyer, Marks & Spencer, London

‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’

Simone Thomas Wellness

‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’

Tamaar Skincare, London

Contact

Interested in contacting Janet regarding a consultancy project, a speaking event or coaching? Please complete the form beneath, with a short message on your requirements, and we will be in touch very soon.

News

A fresh perspective on how industry trends, innovative brands, consumer insights, and digital technology are changing the face of the beauty and wellness industry.