About Janet Milner-Walker

The Business of Beauty

Strategist. Writer. Speaker.

‘For as long as I can remember, beauty has been more than an industry—it has been an enduring passion. The way a single fragrance can transport you back to a treasured time, evoking moments and emotions long forgotten; the confidence a perfect lipstick can add to your day; the way a creamy, hydrating moisturiser envelops your skin, restoring radiance. I have always been fascinated by how textures, colours, and evocative scents possess the power to transform not only how we look, but how we feel and think.’

The Business of Beauty

Strategist. Writer. Speaker.

‘For as long as I can remember, beauty has been more than an industry—it has been an enduring passion. The way a single fragrance can transport you back to a treasured time, evoking moments and emotions long forgotten; the confidence a perfect lipstick can add to your day; the way a creamy, hydrating moisturiser envelops your skin, restoring radiance. I have always been fascinated by how textures, colours, and evocative scents possess the power to transform not only how we look, but how we feel and think.’

Janet has spent her career working in close collaboration with visionary founders and esteemed beauty companies around the world to build, launch and expand brands.

Over the years, she has also met countless talented people brimming with great ideas—eager to make their mark in beauty, yet unsure of where to begin. Recognising this need, Janet founded Bespoke Advantage as an international beauty brand consultancy dedicated to creating, shaping, and elevating brands within the beauty, spa, and wellness sectors—from a first spark to international market presence. Drawing upon her deep understanding of the industry’s intricacies, at Bespoke Advantage she partners with clients to navigate the challenges of product development, positioning, and retail strategy, guided by her mission to help brands to create a lasting and positive impact on people’s beauty and wellbeing.

Over the past two decades, Janet has worked with companies—from Marks & Spencer, Harvey Nichols, Boots, and The Body Shop, to pioneering entrepreneurs, award-winning brands, retailers, investors, embassies and trade bodies.

Her expertise lies in her ability to merge commercial insight with creative vision, ensuring that brands not only enter the market but thrive within it. Widely regarded as a leading authority in the beauty industry, Janet is known for her unwavering commitment to shining a light on brands that truly make a difference.

Janet has Worked With

The Business of Beauty

Having spent over twenty years developing and launching products to market, Janet knows a thing or two about building a beauty and wellness brand from the ground up. She has an MA in Strategic Marketing from Kingston University, a Diploma in Purchasing and Supply Chain Management, and over the course of her career she has built up a wealth of experience working for contract manufacturers, beauty brands, retailers, travel retailers and distributors in the UK, Dubai, and South Africa.

In her former corporate career Janet held positions as Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Al Tayer Group in Dubai, and senior buying and beauty product development positions for M&S, Boots, Body Shop and The Heinemann Group. Her desire to help people to create a positive impact across this industry, led her to founding Bespoke Advantage in 2017. Since then, she has become an authority in the world of beauty, with her credibility built around her ability to support and shine a light on brands that are truly creating products to be talked about.

Janet has Worked With

“We are more aware than ever of sustainability (clean beauty, packaging, ingredients), ethical working practices, mental health and of being kind to each other and to the planet. Thanks to the changes in technology, consumers are demanding transparency and authenticity from today’s brands, with formulas and techniques discussed, giving people the power to buy into something that aligns with their own values.”

Work with Janet

In addition to her role as founder and managing director of Bespoke Advantage Janet works as a Trusted Advisor to companies across the industry. She speaks at industry events, writes on behalf of publications on the topics of beauty and wellness, and guest lectures at universities.

Interested in working with Janet?

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Testimonials

‘Bespoke Advantage is a brand management expert with deep industry knowledge, extensive experience and a comprehensive understanding of the beauty and personal industry in the UK and Europe, complemented by an extensive network of contacts in the relevant market segments. Bespoke’s expertise, experience, and contacts significantly contributed of the UK/Europe project with the companies that Bespoke assisted successfully entering or well on track to enter the UK and European markets. The Bespoke Team was very professional, responsive and obliging and always delivered within timeframes. It was a pleasure to work with them.

Director, International Market, TIQ, Queensland

‘Working with Janet over the past year has been a real pleasure, she has fantastic industry experience and knowledge of the UK beauty market. She has delivered a number of webinars on behalf of my clients, looking at how to enter the UK beauty market, providing an overview of the market and how to build a strategy. She took the briefs we provided and added real value to them, included key insights and information that my clients have found incredibly useful. Feedback on these sessions has been extremely positive. Janet is a clear communicator and has always delivered as agreed and on time. We are continuing to work together on other projects and I very much value the conversations we share.

Senior trade adviser, Enterprise Ireland

‘Janet has a wealth of experience across buying, retail and marketing. She conducted a full strategic review of our cross functional business and the travel retail market to develop a comprehensive buying and quality control strategy that was signed off at board level. I highly recommend her as an asset to any business.’

MD, Global Travel Retail Company

‘As a Queensland based company we were determined to tap into the European market and establish a strong presence. From the very beginning, Bespoke Advantage demonstrated a deep understanding of our expert goals and objectives. Their comprehensive knowledge of the European market, coupled with their extensive network of contacts, enabled them to connect us with key-decision makers and influential stakeholders in our target countries. Their strategic guidance and insights were invaluable in shaping our export strategy and positioning us for long-term success.’

Founder, Standard Procedure

Contact

Whether you are seeking strategic consultancy, an inspiring keynote, or coaching, Janet would be delighted to hear from you. Please complete the form below, sharing a brief outline of your requirements, and we will respond promptly. Connect with us on LinkedIn, Facebook, and Instagram for the latest news or download our complimentary guide, Building Your Beauty Brand, to begin your journey.

News

A fresh perspective on how industry trends, innovative brands, consumer insights, and digital technology are changing the face of the beauty and wellness industry.