Home - Janet Milner Walker

Building Beauty Brands

“I have always been passionate about the beauty industry – from the way a fragrance can alter your mood and bring back a flood of memories from times long forgotten, to how your favourite lipstick can elevate your day and your coveted moisturiser plump and soothe your skin. Textures, colours, and beautiful scents can transform the way you feel and think.”

Building Beauty Brands

“I have always been passionate about the beauty industry – from the way a fragrance can alter your mood and bring back a flood of memories from times long forgotten, to how your favourite lipstick can elevate your day and your coveted moisturiser plump and soothe your skin. Textures, colours, and beautiful scents can transform the way you feel and think.”

About Janet

Janet has worked up close and personal with many beauty brands and founders over the years developing and launching innovative products. She has witnessed so many talented people dipping their toes into the industry, with great ideas to build a brand, but not knowing where to start or how to go about this. She is the founder of Bespoke Advantage, a brand management company specialising in building brands in the beauty, spa, and wellness sector from ‘concept to shelf’. All too familiar with the challenges faced by brands in bringing products to market, this was founded on her desire to help brands make a positive and meaningful impact on people’s beauty and wellbeing. Over the past twenty years she has worked with companies from M&S to Harvey Nichols, Boots and Body Shop, developing and launching products and brands into retail and travel retail as well as with many start-ups finding their way in the industry.

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Janet has become a leading authority in the world of beauty, with her expertise built around her ability to support and shine the light on brands that are truly making a difference.

Work with Janet

In addition to her capacity as Founder and Managing Director of Bespoke Advantage, Janet acts as a Trusted Partner to investors, MD’s, CEO’s, companies across the industry, providing her expertise at board level. She speaks at industry events, writes on behalf of publications on the topics of beauty and wellness, and guest lectures at universities.

Testimonials

‘Through Janet’s management skills, expertise and proven track record on the job she successfully managed the purchasing of our retail operations and ensured the integrity of our brands in-stores. Her enthusiasm and total dedication, delivered results in any project she was involved in.’

General Manager, Harvey Nichols & Areej, Al Tayer Group, Dubai

‘Janet has excellent beauty market knowledge. Level headed with clear vision, direction and the ability to drive business forward, Janet led the teams through a complete product design change advising on what the key marketing messages should be, incorporating her technical knowledge and beauty expertise.’

Buyer, Marks & Spencer, London

‘Unless someone comes from a background in this industry, you wouldn’t know what is required. Not only do I have the support of an experienced team to help me to make things happen and to grow my brand, but I also have a great personal relationship with Janet and her team, working in this way means I have someone to turn to, to share the journey of running a business.’

Simone Thomas Wellness

‘Bespoke Advantage helped us to bring our brand to life creatively and strategically. We have a clear strategy in place, with a distinctive brand message that enables us to articulate our brand to retailers and to journalists.’

Tamaar Skincare, London

‘It’s been inspirational working with Janet. We are in the process of launching a skincare brand however have received conflicting opinions from so many people we were really confused. I am so impressed by Janet’s knowledge and experience in product development, marketing and retail and the way she explains everything so clearly. She is very motivating and positive, and so much fun to work with. I have much more clarity and confidence in how to move things forward.’

Start-up skincare brand, Ireland

“The retail environment has changed significantly with the launch of ecommerce, marketplaces, affiliate marketing and influencers. However, the principles for success remain the same. Great innovation. Developing products people want and need and making them easy to purchase.”

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Contact

Interested in contacting Janet regarding a consultancy project, a speaking event or coaching? Please complete the form beneath, with a short message on your requirements, and we will be in touch very soon.

News

A fresh perspective on how industry trends, innovative brands, consumer insights, and digital technology are changing the face of the beauty and wellness industry.